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Marketing Management
by
Philip Kotler
,
Kevin Lane Keller
ISBN
0131457578 / 9780131457577 / 0-13-145757-8
Publisher
Pearson Education, Limited
Language
English
Edition
Hardcover
Tags
advertising
analysis
business
control
corporations
economy
male-author
management
marketing
non-fiction
nonfiction
planning
strategy
text
textbook
textbooks
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