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Innovation and Entrepreneurship
ISBN 0887306187 / 9780887306181 / 0-88730-618-7
Publisher HarperCollins Publishers
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The first book to present innovation and entrepreneurship as purposeful and systematic discipline which explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. A superbly practical book that explains what established businesses, public survey institutions, and new yentures have to know, have to learn, and have to do in today's economy and marketplace. [via]