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Influence:
The Psychology of Persuasion

by Robert B. Cialdini

ISBN 0688128165 / 9780688128166 / 0-688-12816-5
Publisher Collins
Language English
Edition Softcover
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Book summary

Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended. [via]