Fun Is Good:
How to Create Joy & Passion in Your Workplace & Career

by Pete Williams, Mike Veeck

ISBN1594861528 / 9781594861529 / 1-59486-152-8
PublisherSt Martins Pr
LanguageEnglish
EditionHardcover
List price$23.95

Book summary

Mike Veeck runs six minor-league baseball teams, and for each of them he's drafted a business plan that begins with three simple words: 'Fun is good.' The fun-is-good philosophy not only has worked to make an evening at one of his ballparks-full of laughs, zany promotions, and free giveaways-enjoyable for everyone; it has transformed a half-dozen money-losing or start-up teams into a thriving $25 million business. [via]

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