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Constantinos C. Markides: Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

Fast Second:
How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

by Constantinos C. Markides, Paul A. Geroski

ISBN 0787971545 / 9780787971540 / 0-7879-7154-5
Publisher Jossey-Bass
Language English
Edition Hardcover
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