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Confessions of a Venture Capitalist:
Many people would love to pick the brains of a venture capitalist to uncover exactly what gets their juices (and checks) flowing. Some books promise such advice from the recipient's point of view, but rarely is the story told from a financier's. As its title promises, however, Confessions of a Venture Capitalist does just that. Ruthann Quindlen, a one-time investment banker now with Silicon Valley's Institutional Venture Partners, lays it on the line in this revealing glimpse inside her world. Short, humorous chapters make it an easy read--a fact that might lead some to suspect that specifics are lacking. But details are there, as evidenced in a section called "Less Is More, or Subtraction by Addition." "Rather than coming to us with just themselves and their bright idea, they believe we want to see business types as part of the initial management team," she writes. "Often, we like the technology entrepreneur and the plan, but end up in the awkward position of not being able to back the business types.... Focus instead on your idea and why customers will love it and how you and only you can make it happen." Such suggestions should prove useful to entrepreneurs, and anyone else interested in today's venture-capital economy. --Howard Rothman [via]