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Competitive Retail Marketing:
Dynamic Strategies for Winning and Keeping Customers (Mcgraw-Hill Marketing for Professionals)

by Andrew Collins

ISBN 0077075676 / 9780077075675 / 0-07-707567-6
Publisher Mcgraw Hill Book Co Ltd
Language English
Edition Hardcover
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Book summary

A guide to the role of marketing strategy in retailing. The book highlights the need for customer and market orientation. In particular, the author reviews the impact which difficult strategies have on the way a retail business is managed, from purchasing through to store location and sales. [via]