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Competing on Value
by Mack Hanan, Peter Karp
ISBN 0814450369 / 9780814450369 / 0-8144-5036-9
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Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. Distributed by Gale. Annotation [via]