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ISBN 0538875208 / 9780538875202 / 0-538-87520-8
Publisher Cengage Learning
List price $97.95
› Find signed collectible books: 'Business Communication'
A comprehensive business communication textbook which focuses on the development of effective written and oral communication skills while emphasizing real-world issues. The text is structured around a strategic model for business communication which integrates the dynamic forces of diversity, technology, legal and ethical constraints, and a team environment. In addition to strategy, this text aims to deliver numerous opportunities to develop critical thinking skills with pedagogy including cases and activities, so that by the end of the course students should not only have developed technical communication skills, but also a framework for evaluating and delivering communications within a complex business environment. [via]