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Brand Royalty:
How the World's Top 100 Brands Thrive and Survive

by Matt Haig

ISBN 0749442573 / 9780749442576 / 0-7494-4257-3
Publisher Kogan Page Business Books
Language English
Edition Hardcover
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Book summary

* Burberry; Gucci; BMW; The Body Shop; Tiger Woods; Volvo; Absolut; MTV; Mercedes Benz; Evian; Heinz; Gillette; McDonalds; Jack Daniels; Ben & Jerry's; Dell; American Express; Haagen-Daz; Google and eighty more brands.
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