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Air Wars:
Television Advertising in Election Campaigns, 1952-1996

by Darrell M. West

ISBN 1568023472 / 9781568023472 / 1-56802-347-2
Publisher Cq Pr
Language English
Edition Hardcover
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Book summary

Why did Bob Dole get blamed for attack ads in 1996? How did Bill Clinton successfully portray Senator Dole and Speaker Newt Gingrich as the Siamese twins of the 1996 elections?In this new, updated edition, Darrell West helps readers understand how candidates from Eisenhower and Johnson, to Bush and Clinton have used television advertising to influence voters and win elections. [via]