978-91-44-01559-0 / 9144015593

New Service Development and Innovation in the New Economy

by Gustafsson, Anders

Publisher:Studentlitteratur AB



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About the book:

This book focuses on one of the key issues in the management of a modern firm - the introduction and development of new competitive services. The book combines both theoretical and applied approaches. It also incorporates a number of case studies from a wide range of companies, aimed to illustrate various aspects of the design and improvement of new services.

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