ISBN is

978-2-940373-20-8 / 9782940373208

Visual Research: An Introduction to Research Methodologies in Graphic Design (Required Reading Range)

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Publisher:Fairchild Books

Edition:Softcover

Language:English

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About the book:

Explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

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