ISBN is

978-1-899924-70-7 / 1899924701

A Straightforward Guide to Effective Marketing (Straightforward Guides)

by Douglas, Ian

Publisher:Straightforward Publishing

Edition:Softcover

Language:English

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About the book:

The latest publication from Straightforward Publishing, A Straightforward Guide to Effective Marketing is a practical and informative guide to business marketing, The book is aimed, as are all Straightforward Guides, at the general public. In addition, it can also be utilised by students and professionals in this field.

A Straightforward Guide To Effective Marketing is designed for those people who wish to learn more about marketing generally. The book complements The Straightforward Business Plan-published recently as the first volume in the Straightfoward Business series-and covers the following:-
Product/service
Market research
Competition
Advertising

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