978-1-890759-08-7 / 9781890759087

Fundraising for Social Change


Publisher:Chardon Pr



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About the book:

The fourth edition of Fundraising for Social Change is a comprehensive text providing nonprofit organizations with budgets of less than $1 million with the information and tools they need to successfully raise money from individuals.

In her practical, accessible style, the legendary Kim Klein takes the reader through each strategy in a step-by-step process with the kind of detail that makes this text one of the most user-friendly and celebrated fundraising books available.

This new edition of Fundraising for Social Change is completely revised and updated, and has new chapters on fundraising on the Internet, making fundraising a career, and working with the executive director, and expanded chapters on planning and conducting major gifts campaigns, using direct mail effectively, and conducting capital and endowment campaigns for small groups.

Fundraising for Social Change is one of the most widely used books on fundraising in the United States. Written for practitioners, it is used not only by those needing a hands-on, specific and accessible how-to book, but also as a required text in dozens of college and nonprofit management courses around the country. It has become a seminal reference for other writers on the topic.

Fundraising for Social Change teaches nonprofits everything they need to know about: Asking for Money, Building a Donor Base, Using Direct Mail Inexpensively, Effectively Producing Special Events, Identifying Prospects, Running a Major Gifts Campaign, Making Fundraising Your Career, Using Technology Effectively, Organizing a Capital Campaign, Getting the Board of Directors to Raise Money, and much, much more!

"Fundraising for Social Change is a must for anyone involved in fundraising - from the smallest community-based group to regional and national organizations. Kim Klein makes the art of fundraising user-friendly. In more than 30 years of fundraising and grantmaking for progressive efforts, I have not found a more worthwhile tool." - Ray Santiago, Seva Foundation, Berkeley, CA

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