ISBN is

978-1-85984-613-1 / 9781859846131

Privatising Culture: Corporate Art Intervention Since the 1980s

by

Publisher:Verso

Edition:Hardcover

Language:English

Prices INCLUDE standard shipping to United States
Show prices without shipping
Change shipping destination/currency
Shipping prices may be approximate. Please verify cost before checkout.

About the book:

Corporate sponsorship and business involvement in the visual arts have become increasingly common features in our cultural lives. From Absolut Vodkas sponsorship of art shows to ABN-AMRO Banks branding of Van Goughs self-portrait to advertise its credit cards, we have born witness to a new sort of patronage, in which the marriage of individual talent with multinational marketing is beginning to blur the comfortable old distinctions between public and private.

Chin-tao Wus book is the first concerted attempt to detail the various ways in which business values and the free-market ethos have come to permeate the sphere of the visual arts since the 1980s. charting the various shifts in public policy which first facilitated the entry of major corporations into the cultural sphere, it analyses the roles of governments in injecting the principles of the free market into public arts agenciesin particular the Arts Council in Great Britain and the National Endowment for the Arts in the USA. It goes on to study the corporate take-over of art museums, highlighting the ways in which ;cultural capital can be garnered by various social and business elites through commercial involvement in the arts, and shows how corporations have succeeded in integrating themselves into the infrastructure of the art world itself by showcasing contemporary art in their own corporate premises.

Mapping for the first time the increasingly hegemonic position that corporations and corporate elites have come to occupy in the cultural arena, this is a provocative contribution to the debate on public culture in Britain and America.

Search under way...

Search complete.

Click on the price to find out more about a book.

New books: 1 - 25 of 28

   

Used books: 1 - 25 of 96