978-1-84112-649-4 / 9781841126494

Authentic Business: How to Create and Run Your Perfect Business





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About the book:

* Authentic Business shows that it is possible to start a successful business without selling out your values. It shows that business does not have to be exploitative, greedy and devoid of meaning. * Takes you step by step, through the a why?a and a how?a of starting and running your own business. * Neil Crofts uses inspiring examples of those who have achieved their dreams on authentic lines. * Taps into a huge, hungry market for good quality business start--up books.

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