ISBN is

9781740097154 / 1740097157

Website Planner: A Practical Guide to Planning Your Web Presence

by

Publisher:Longman

Edition:Softcover

Language:English

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About the book:

There is plenty information about how to build a website, but the more important questions of website development - why build and what to build - are often overlooked.

This book asks the questions that need to be answered to properly plan a website. It explains the importance of justifying a web presence, and guides the reader in building a website relevant to his/her business objectives.

In the rush to get a site live, many basic and simple issues are overlooked. This book asks the right questions, no matter how basic, to properly develop a website.

This book is a primer and a workbook

- a primer to inform the reader about website issues and

- a workbook to then help them collate their responses and build a website relevant to their business plan.

For most SME's, website development is a DIY project - this workbook outlines a clear, step-by-step, practical method to develop an effective website

For larger companies, this book provides an excellent framework for all those involved in the website development process to work cohesively together and create a sound business case for the website.

Using the Website Planner will reduce the risk of wasting money on a website that does not suit your business, and will help you save time and money.

Author discusses the common types of website content, such as company information; shopping carts; discussion forums; virtual tours; news; case studies; contact details, why this content is useful and provides relevant examples.

Written in a conversational tone and doesn't get bogged down in technical jargon.

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