978-1-74009-648-5 / 9781740096485

Measuring the Success of Your Website: A Customer-Centric Approach to Website Management


Publisher:Longman Pub Group



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About the book:

The only way to know if your website fills the needs of your customers, or drives them away, is to measure its effectiveness.

  • A valuable resources for those businesses seeking to develop a website for the first time.
  • Focuses on measuring and analyzing the business, rather than techincal, implications of the website.
  • User friendly - does not use techincal jargon.
Can you confidently say your website is working? What is it meant to do? Are you getting a return on the investment you made to build, operate and maintain this site? Is your website fulfilling the needs of your customers? Does it keep them coming back or drive them away? The only way to know for sure is to measure it. The need for awareness about web management practices and its possibilities for business, especially in the area of customer relations, has skyrocketed. Many businesses became caught in the 'Internet Rush' and created websites too quickly, with no planning or objectives and at a high cost. This is an invaluable resource for these businesses and those seeking to develop a website for the first time. Hurol Inan does not use technical jargon and focuses on the business implications and necessity of measuring and analyzing a website, not the technical aspect of administration. Measuring the Success of Your Website delivers the knowledge, techniques and solutions required to implement practical and sensible measurement practices. It determines how well your website meets the needs of your online customers, how they interact with it, and identify the changes you need to make for your website to be more successful and to keep your customers coming back.

Hurol Inan is an eBusiness consultant with Eclipse Group Ltd.

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