978-1-59184-035-0 / 9781591840350

The Dumbest Moments in Business History: Useless Products, Ruinous Deals, Clueless Bosses, and OtherSigns of Unintelligent Life in the Workplace


Publisher:Portfolio Hardcover



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About the book:

Business 2.0 magazine publishes an annual cover story called "The 101 Dumbest Moments in Business." Featuring 101 hilarious items about the years most unbelievably stupid business blunders, its hugely popular with its more than half a million print subscribersand with the two million people who read it on the Web this year. In The Dumbest Moments in Business History, the editors of Business 2.0 have compiled the best of their first four annual issues plus great (or not so great, if you happen to be responsible) moments from the past.

From New Coke to the Edsel, from Rosie magazine to Burger Kings "Herb the Nerd," the books highlights include:
" a Romanian car plant whose workers banded together to eliminate the companys debt by donating sperm and giving the proceeds to their employer
" the Heidelberg Electric Belt, a sort of low-voltage jockstrap sold in 1900 to cure impotence, kidney disorders, insomnia, and many other complaints
" the time Beech-Nut sold "100% pure apple juice" that contained nary a drop of apple juice
" the Midas ad campaign featuring an elderly customer ripping open her blouse and showing her "mufflers" to the guys in the shop
" a London videogame maker that sought volunteers who would allow the company to place ads on the headstones of deceased relatives

Grouped by themebosses gone bad, criminally creative accounting, etc.The Dumbest Moments in Business History is a fun and funny look at the big-time ways that big-time companies have screwed up through the decades.

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