ISBN is

9781591397625 / 1591397626

Marketer's Toolkit: The 10 Strategies You Need To Succeed (Harvard Business Essentials)

3.62 avg rating39 ratings by GoodReads

Publisher:Harvard Business Review Press, 2006

Edition:Softcover

Language:English

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About the book:

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketers hands-on guide to turning opportunities into profits.

The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

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