ISBN is

978-1-59139-186-9 / 1591391865

The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures

by Frans Johansson

Publisher:Harvard Business Review Press

Edition:Hardcover

Language:English

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About the book:

Hardcover. Pub Date: 09 2004 Pages: 240 Publisher: Harvard Business School Press Innovation is an evergreen topic because it is such an essential Ingredient for Successful Growth-and the this book provides a new and fascinating perspective on how new Innovations can best be found and developed Managers from all kinds of companies will find this book of interest. This book is so well written and is filled with such engaging examples that we expect it to eak out beyond a business audience to general readers. It is similar to The Tipping Point in terms of tone. readability. and rich. interesting stories. which show how innovative ideas were born in intersections that combined arenas as diverse as card games and sky rises. Palm Pilots and carrots. airplanes and cookies. ants and truck drivers. Offers practical strategies anyone can use to develop novel new ideas big and small. i...

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