ISBN is

978-1-58799-178-3 / 9781587991783

The Art of the Advantage: 36 Strategies to Seize the Competitive Edge

by

Publisher:Texere

Edition:Softcover

Language:English

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About the book:

Art of the Advantage brings to life the centuries-old thirty-six Chinese stratagems and explains how they can be applied to corporate or personal strategy. Author Kaihan Krippendorf shows how in using Chinese philosophy, companies can create unfamiliar, cutting-edge corporate strategies that are often unfamiliar to Western companies allowing them to take their western competitors unaware and make them more competitive. Throughout the book, Krippendorf uses ten case studies from the worlds top business schools to illustrate his points.

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