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978-1-58762-046-1 / 9781587620461

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About the book:

Inside the Minds: The Pharmaceutical Industry is an authoritative, insider's perspective on the ins and outs of this business and the future of pharmaceuticals, on a global scale. Featuring Chairmen, Presidents and CEOs representing some of the nation's leading drug development and specialty pharma companies, this book provides a broad, yet comprehensive overview of the current shape and future state of the industry. Beginning with dispelling misconceptions about the industry as a whole, pulling readers through the exhaustive processes of research and development, discussing how to carve a niche in specialty pharma and addressing the challenges involved in complying with governmental standards and regulative changes, authors raise critical points around the business and offer indispensable advice for success. From the characteristics of an effective product to the processes involved in securing patents and troubleshooting their inevitable expiration, the responsibilities of drug developers to health care and general wellness on a global scale, authors explore all facets of the business - beginning to end. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great minds of today as experts offer up their thoughts around an endlessly demanding and highly rewarding industry.

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