978-1-58542-015-5 / 9781585420155

The Seed Handbook: The Feminine Way to Create Business




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About the book:

The stylish The SEED Handbook is a beautifully illustrated, full-colour workbook produced by PR guru Lynne Franks. Based on her new international enterprise, SEED is an acronym for Sustainable Enterprise and Empowerment Dynamics. Quite simply, the book aims to encourage women the world over to start their own businesses taking into account spiritual values. It consists of a 10-week programme that teaches individuals to tap into their entrepreneurial spirit and start their own business "the feminine way". Starting your own enterprise is a daunting task and Franks' SEED programme offers you all the advice you need while cutting through unnecessary business jargon. Her goal is to teach the reader how to create marketable, viable and potentially sustainable businesses in the marketplace.

The title, plus the distinctive, funky daisy logo on the front cover introduce the reader to an organic gardening metaphor which Franks uses repeatedly throughout the book. She explains that "preparing to start a business is like planting a have to nurture seeds or ideas whilst they germinate and we need to know what to do to allow them to bloom into a healthy plant or enterprise".

This unique book is a must for any women who think they are too old, too young, too non-entrepreneurial or too uneducated to join the entrepreneurial society. Franks' infectious energy leaps off every page, encouraging the reader to believe that they too can create a business they truly believe in. Packed with inspiring case studies as well as useful, up-to-date information on everything from learning how to surf the net to creating positive energy with feng shui, from dealing with your bank manager to designing your company logo, The SEED Handbook is an inspiring, straightforward read. --Meg Slyfield

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