9781580622226 / 1580622224

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About the book:

If you've ever suspected your competition knew something you didn't, you were probably right. In this break-through book, marketing veteran Eric Schulz shows you the most powerful marketing techniques and strategies being used by today's marketing leaders.

Whether you own a small business or work at a large corporation, The Marketing Game will work for you. You'll learn in a clear and straightforward way how easy it can be to outsmart your competitor.

It's packed with new marketing revelations, Including:
* Brainstorming techniques proven to be five times more effective at getting results
* Product positioning and branding strategies that will give you a competitive edge
* The Six Deadly Sins of Advertising, revealing traps to avoid when communicating with your customers
* The Three Ingredients of Great Promotions
* The Big Bang Theory for creating sensational special events

The world's greatest marketing companies-from Coca-Cola to Procter & Gamble to Disney-succeed because they know their customers and how to reach them. With The Marketing Game as your guide, you'll be able to create your own unbeatable marketing game plan.

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