ISBN is

9781573221153 / 1573221155

Coercion: Why We Listen to What "They" Say

by

3.96 avg rating442 ratings by GoodReads

Publisher:Riverhead Hardcover, 1999

Edition:Hardcover

Language:English

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About the book:

Noted media pundit Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of why we buy what we buy, and helps us recognize when we're being treated like consumers instead of human beings.

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