9781568025827 / 1568025823

Polling and the Public: What Every Citizen Should Know, Fifth Edition


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Publisher:Cq Pr, 2001



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About the book:

Although information from public opinion polls is ubiquitous wielded by political candidates, the media, and all kinds of organizations hoping to prove a point polling is poorly understood by most people. Asher (emeritus, political science, Ohio State U.) explains how surveys are constructed, conduc

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