9781557862433 / 1557862435

Contemporary Strategy Analysis: Concepts, Techniques, Applications


Publisher:Blackwell Pub



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About the book:

Intended as a basic text for MBA courses in business policy and business strategy, this is an introduction to business strategy analysis. The author explains how formulating effective strategy requires an understanding of the characteristics of the business environment, the characteristics of business enterprise and the basis of competitive advantage. The book provides both MBA students and practising managers with: an integrated analysis; an international consideration of competition and strategy formulation incorporating Japanese and European contributors and drawing on examples of European, Asian and Canadian corporations; concepts and techniques of strategic management which are of practical use; and examples of current research and practice.

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