9781422104279 / 1422104273

Open Business Models: How to Thrive in the New Innovation Landscape


Publisher:Harvard Business Review Press



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About the book:

Explains how to make money in an open innovation landscape. This book provides a diagnostic instrument enabling you to assess your company's current business model, and explains how to overcome common barriers to creating a more open model. It also offers examples of companies that have developed such models - including Procter and Gamble and IBM.

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