978-1-4221-0282-4 / 9781422102824

The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation


Publisher:Harvard Business Review Press



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Language:Chinese.Paperback. Pub Date: 2006-9-1 Pages: 206 Publisher: Perseus Why do so many world-changing insights come from people withlittle or no related experience Charles Darwin was a geologistwhen he proposed the theory of evolution And it was an astronomerwho finally. explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideasmost often occur when we bring concepts from one field into a new. unfamiliar territory. and offers examples how we can turn the ideaswe discover into path-breaking innovations. early in Italian Renaissance. the Medici banking family once had funded innovative people in various subject areas. making cross-thinking multi-disciplinary. multi-field to create amazing achievement. The book describes how one should find intersection. how to find the intersection points into innovative breakthroughs. A gro...

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