978-1-4133-0523-4 / 9781413305234

Starting & Running a Successful Newsletter or Magazine





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About the book:

Expert insight from the co-founder of PC and Macworld magazines!

Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. Whether you're creating simple newsletters, or publishing a sophisticated magazine and website, it provides all the information necessary to start and run your business.

Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:

  • raising start-up money
  • attracting the best help
  • choosing the right marketing strategies
  • creating a solid subscription base
  • building loyalty among readers and advertisers
  • competing effectively against even the biggest adversaries

    What's new?
    The 5th edition explores the latest trends in Web publishing -- including blogging -- and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.

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