ISBN is

978-1-4129-1476-5 / 9781412914765

Prices INCLUDE standard shipping to United States
Show prices without shipping
Change shipping destination/currency
Shipping prices may be approximate. Please verify cost before checkout.

About the book:

Global Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities as well as a structure of how to apply this knowledge to the management of global branding and marketing communications. Offering a mix of theory and practical applications, it reviews global branding strategies, classification models of culture, and the consequence of culture for all aspects of marketing and advertising communications.

Search under way...

Search complete.

Click on the price to find out more about a book.

New books: 1 - 25 of 29

   

Used books: 1 - 25 of 111


Book rentals: