978-1-4129-1319-5 / 9781412913195

The Market Research Toolbox: A Concise Guide for Beginners Second Edition


Publisher:SAGE Publications, Inc



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About the book:

The Market Research Toolbox Describes how to think of market research in the context of making a business decision. This book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. It covers six traditional market research techniques.

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