9781405119993 / 1405119993

Contemporary Strategy Analysis: Concepts, Techniques, Applications (5th Edition)





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About the book:

This best-selling text has gained widespread recognition for its rigorous approach to business strategy analysis. The text introduces students to the fundamental concepts and principles of strategy. It reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies that will enhance the performance of their organizations. Now in its fifth edition, the text has been thoroughly revised and updated:Features additional material on the strategic planning processes within companies. Reflects recent work in the areas of resources and capabilities, industry evolution, and global strategy and the multinational company. Includes revisions to the section on knowledge management to reflect the maturing of this field. Provides a more integrated view of corporate scope, and the organization and management of the multi-business firm. Reconsiders the shareholder value model, and has more coverage of values and corporate social responsibility. Additional support is available at www The website features the Instructor's Manual, downloadable PowerPoint slides and a selection of new cases to help lecturers plan their courses and make teaching even easier.

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