9781403995919 / 1403995915

Inside the Multinationals 25th Anniversary Edition: The Economics of Internal Markets


Publisher:Palgrave Macmillan, 2006



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About the book:

The first edition of Inside the Multinationals was a milestone book which applied the new theory of the multinational enterprises in a North American context. In it, Alan M. Rugman popularized internalization theory and helped to extend it as the cornerstone of research in the field of international business. Now with a new introduction assessing the path-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text. Professor Rugman now serves as President of the Academy of International Business.

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