9781403933157 / 1403933154

Big in Asia: 25 Strategies for Business Success


Publisher:Palgrave Macmillan



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About the book:

Asia is constantly changing and Big in Asia is a completely revised and updated edition of Michael Backman and Charlotte Butler's bestselling book with five additional, entirely new chapters. This book combines management school theory with the grit of Asian corporate realities and is the essential guide for business strategies in Asia. As well as comprehensive updating the new edition includes new chapters on Women in Asia, China and India, Localization, Outsourcing and Building a Profile in Asia.

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