9781400081691 / 1400081696

Your Marketing Sucks


Publisher:Crown Business



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About the book:

" Stop throwing thousand-dollar bills out the window and camouflaging spending as marketingdemand that the money spent on marketing bring in more money in return.

" Cut through the myths that claim marketing is about advertising, public relations, or direct maillearn that it is about growing the revenue, profit, and valuation of the business.

" Fire your advertising agency if it even thinks about applying for a Clio or other creative award.

" Implement the marketing moratoriumstop all marketing until you know how each component of your program justifies itself in dollars and cents.

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