978-0-9740369-1-5 / 9780974036915

Great Boss Dead Boss


Publisher:Stewart Philip International



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About the book:

Motivating entire organizations to embrace large-scale change is the biggest challenge most managers face. Ray Immelmans insightful book offers a new perspective on why groups resist change and how to leverage the very same trait to get change implemented.

Learn how to develop a strategy to gain buy-in and commitment to new behaviors on a large scale.

One of the richest businessmen in America described it as "Very to the point."

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