978-0-9706072-0-1 / 9780970607201

E-Commerce User Experience


Publisher:Nielsen Norman Group



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About the book:

207 design guidelines to improve the usability (and thus the conversion rate) for e-commerce sites. Richly illustrated with 221 color screenshots of designs that worked particularly well or that caused problems for shoppers.

All the design guidelines are based on findings from detailed usability studies of twenty e-commerce sites with real users in the United States and Europe, showing what they did as they shopped on real e-commerce sites.

Covers the following topics:

  • Category pages (including homepages)
  • Product pages, product descriptions, product photos
  • Shopping carts, checkout, and registration
  • Search
  • Selling strategies, cross-sales, recommendations
  • Trust and credibility
  • International users
  • Test methodology used in this research; how to run your own usability studies

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