ISBN is

9780967450667 / 0967450667

The Brand Called You: The Ultimate Personal Branding Handbook to Transform Anyone into an Indispensable Brand

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3.66 avg rating44 ratings by GoodReads

Publisher:Peter Montoya Pub, 2005

Edition:Softcover

Language:English

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About the book:

Peter Montoya is the recognized leader in Personal Branding and The Brand Called You is the definitive work on Personal Branding. Want to make money with less work? Create a Personal Brand that tells customers how you're different from your competition and build your relationships with them daily. The Brand Called You is the ultimate resource for building your Personal Brand, one that sells you, not your product or company. With action plans, insight and case studies, The Brand Called You is your guidebook to getting the best customers, growing your business, and making more money.

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