ISBN is

9780966935103 / 0966935101

Customer Relationship Management Systems: ROI and Results Measurement

by

Publisher:Strategic Sales Performance

Edition:Softcover

Language:English

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About the book:

Customer realationship management is one of the hottest topics in corporate America today. Projections for spending on Customer Relationship Management Systems is $5 billion by the year 2002. Most organizations have a great deal of trouble justifying their systems, this is a unique text that addresses the issue of justification and tracking performance.

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