978-0-9657422-8-3 / 9780965742283

Hamessing Global Potential: Insights into Managing Customers Worldwide


Publisher:Strategic Account Management Assn



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About the book:

Insights into managing customers worldwide. A global account is one that has strategic importance to the achievement of the supplier's corporate objectives, pursues integrated and coordinated strategies on a worldwide basis and demands a globally integrated product/service from its suppliers.

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