978-0-9614666-6-4 / 0961466669

Principled Profit: Marketing That Puts People First


Publisher:Accurate Writing & More



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About the book:

Shel Horowitz says that not only can honest, ethical businesses survivethey can thrive! In his startling new book, Principled Profit: Marketing That Puts People First, he demonstrates how these principles can work for anything from a one-person shop to a huge corporation:

Build long-term relationships with customers, employees, suppliers, even competitors, based on mutual success

Run your business based on core principles of honesty, integrity, and quality

Market share usually doesnt matterbut the Golden Rule does!

The most important sales skill isn't even about selling

This book has been republished in India and Mexico (in Spanish), won the Apex Award for best book in the PR industry, and has been endorsed by 89 prominent entrepreneurs and marketers including

  • Jack Canfield (Chicken Soup)
  • Anne Holland (Marketing Sherpa)
  • Jay Conrad Levinson (Guerrilla Marketing)
  • Mark Joyner (Simpleology)
  • Bob Bly
  • BL Ochman (What's Next Online)
  • Al Ries (Fall of Advertising and Rise of PR)
  • Jim Hightower (America's Favorite Populist)
  • former US Secretary of Labor Robert B. Reich

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