978-0-937860-57-1 / 9780937860571

Cold Calling Techniques That Really Work


Publisher:Bob Adams, Inc



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About the book:

The definitive guide to cold calling success! For more than thirty years, Stephan Schiffman, Americas #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of Cold Calling Techniques (That Really Work!), hell show you why cold calling is still a central element of the sales cycle and where to find the best leads. Updated with new information on e-mail selling, refining voice-mail messages, and online networking, his time-tested advice includes valuable discussion points that youll need to cover in order to effectively present your product or service and arrange a meeting. Schiffman teaches you how to use his proven strategies to: " Turn leads into prospects " Learn more about the clients needs " Convey the ability to meet the clients demands " Overcome common objections With Cold Calling Techniques (That Really Work!), 7th Edition, youll watch your performance soar as you beat the competition and score a meeting every time!

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