9780887309656 / 0887309658

Apple: The Inside Story of Intrigue, Egomania, and Business Blunders


Publisher:Harper Paperbacks



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About the book:

Pub Date: 1998-10-21 Pages: 465 Language: English Publisher: HarperBusiness The most detailed study to date of Apples turbulent history. Apple captures. in novelistic detail. the powerhouse personalities and catastrophic events that contributed to the demise of this once- . great PC pioneer Through exhaustive interviews with more than 160 former Apple employees. industry experts. and competitors - including Bill Gates and John Sculley - Carlton takes us inside the fatuously secretive company and uncovers shocking accounts of the incompetence. petty infighting. and gross mismanagement that forever changed Apples destiny With a juicy update that takes the paperback through the present and into the future. Apple illuminates what might have been -. and what really happened - to this once-great icon of American business.

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