ISBN is

978-0-88730-929-8 / 0887309291

Street Trends: How Today's Alternative Youth Cultures Are Creating Tomorrow's Mainstream

by Lopiano-Misdom, Janine

Publisher:Harper Paperbacks

Edition:Softcover

Language:English

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About the book:

Few age groups are more prized by the corporate world--and more difficult to reach--than the teens and twentysomethings who make up the free-spending, free-minded youth market. Street Trends: How Today's Alternative Youth Cultures Are Creating Tomorrow's Mainstream Markets offers an informed view of the members of this transitory cohort, and in so doing helps businesspeople better understand this independent audience. Authors Janine Lopiano-Misdom and Joanne De Luca, cofounders of a group that monitors these cutting-edge "tribes," provide an illuminating and perceptive look behind the thinking that often shapes widespread trends.

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