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You Will Be Satisfied: Ford Motor's Top Salesman Shows You How to Turn Happy Customers into Fanatical Loyalists and Leave Your Competitors in the Dust





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About the book:

"Customer service is not a destination, it's a continual journey," says automobile supersalesman Bob Tasca. In You WILL Be Satisfied, Tasca (with Peter Caldwell) shows the route he has taken from the opening of a Ford Motor dealership in tiny Rhode Island some 40 years ago to perennial designation as one of the world's top car dealers. He believes his unwavering focus on customer satisfaction, detailed here, can be applied successfully in any sales-related business.

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