ISBN is

9780887306662 / 0887306667

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

by

Publisher:HarperBusiness

Edition:Softcover

Language:English

Prices INCLUDE standard shipping to United States
Show prices without shipping
Change shipping destination/currency
Shipping prices may be approximate. Please verify cost before checkout.

About the book:

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Troutthe world-renowned marketing consultants and bestselling authors of Positioningnote, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Search under way...

Search complete.

Click on the price to find out more about a book.

New books: 1 - 25 of 80

   

Used books: 1 - 25 of 150


Book rentals: