978-0-87337-945-8 / 9780873379458

Trademark: Legal Care for Your Business & Product Name





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About the book:

Trademarks -- the names and symbols that identify your business, brand and products in the marketplace --are important assets that you need to choose carefully, then vigilantly protect.

With Trademark, you get the most up-to-date information you need to defend your creations. Learn how to:

*choose distinctive marks that competitors can't copy
*search for other marks that might conflict with your own
*register your name or other mark with the U.S. Patent & Trademark Office (USPTO)

*protect your marks from use by others and maintain their legal strength
*understand and resolve trademark disputes outside the courtroom
*apply trademark law to domain names and web pages

Thoroughly revised and updated, the latest edition of Trademark provides all new information regarding the latest domain names, changes to the USPTO's electronic trademark programs, new electronic forms for various marks, new information on the Federal Dilution Act -- and much more. It also includes a new glossary of trademark terms.

Includes all necessary forms and step-by-step instructions to register a mark with the USPTO.

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